Key for Marketers, Biz and Policy Folks – The Biology of Motivation

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It is a shame economists are so clueless about this basic biology – but they live in their own world.  The related strange world of behavioral econ has no understanding over even awareness of this complexity.

The term motivation refers to a construct that is widely used in psychology, psychiatry, and neuroscience. As is the case with many psychological concepts, the discussion of motivation had its origins in philosophy…..According to a more recent definition, motivation is ‘‘the set of processes through which organisms regulate the probability, proximity and availability of stimuli’’ (Salamone, 1992). Generally speaking, the modern psychological construct of motivation refers to the behaviorally-relevant processes that enable organisms to regulate both their external and internal environment (Salamone, 2010)… Continue reading

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About Time! – Agressive Medical Treatment for Addictive Brain Disorders – LA Times

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Here is the article excerpted:

Take Away –

“Addiction is a very aggressive disease.   We need to treat it aggressively. We do that for other diseases.”

Treatment for addicts is starting to change

  • by Shari Roan, Los Angeles Times
  • Sept. 22, 2012

A call for change is afoot in the difficult and often heartbreaking world of addiction treatment.

For decades, 12-step programs and a medication-free approach have dominated the recovery industry. But now doctors and scientists and the leader of the National Institute on Drug Abuse are pushing for broad recognition of addiction as a disease and more medical approaches to therapy. Continue reading