Bottom line: This is a very ambitious set of claims and propositions covering vast areas of brain processes, marketing and consumer behavior. It is over reaching and implausible. However, it is also very appealing in the comprehensiveness of the model and it’s reported conclusions which support current marketing beliefs and perceived everyday experiences. It proposes […]
The core (false) promise of all magical beliefs is everyday language-based “Mind over matter.” and “Action at a difference.” Praying, to some god, is just subjective reports of individual experience. So is voodoo, belief in the tooth fairy, belief in free will, philosophy, etc. Well, philosophy is just more of the same. It presumes that […]
This is the model we are buying based on our research. No room, or need from pretty much all of our subjective experiences and current models of consciousness, choice, value, executive function, self/personality, etc.
My views on decision making, choice, executive function, cognitive workspace, emotions, consciousness I take from Paul Cisek – bottom line: “decisions” get made in the premotor brain areas, instantly. The following is a bit technical but if you don’t understand something — Google it!
As predicted, white matter integrity was associated with probabilistic reward learning. [White matter is the structural infrastructure of the brain, not the processing part]. Specifically: increased white matter integrity in thalamocortical and corticostriatal paths was associated with better reward learning performance diminished integrity in these paths mediated the association between age and poor performance consistent […]
This is very interesting. Just look at the spatial relationship relative to the eyes and the brain stem. Sex/mating stimuli processing is right behind where the come in the eyes and are real close to the brain stem where behavior is driven. But money stimuli is processed “far” above and farther out “front” of the […]
Although the human brain’s prefrontal cortex (PFC) has been studied for decades, theories about a valuation network and a cognitive control network—both hypothesized to reside in the PFC—have only recently emerged, and their precise distinction is still unclear. Furthermore, cognitive control, once considered a unitary construct, is now thought to fractionate into distinct executive functions […]