Penn Researchers Show that Suppressing the Brain’s Filter Can Improve Performance in Creative Tasks “The real takeaway…is that when you give people a task for which they do not know the goal — such as showing them an object and asking, ‘What else can you do with this thing’ — anything that they would normally […]
Decoding Action Intentions in Parietofrontal Circuits Decoding intended goals from sensorimotor pathways of paralyzed patients is an important feature for cognitive neural prosthetics. However, it is not clear which brain areas, or combination of areas, are optimal to guide the selection of recording sites and the design and implementation of decoding algorithms. To date, the […]
Doctors make decisions, somewhat, based on medical facts about how the body and it’s organs work — so should marketers and business people. Like a doctor, marketers profession is understanding, explaining, predicting and influencing body physiology — specifically the organ of the brain as it determines behavior. Subjective, everyday experiences and everyday/natural language is no […]
Take Away – Time to accept that we know a little bit about behavior — but not much. But at least we are on the path to finally have a fact and evidence-basis for future work. We Have No Idea What Drives Behavior and What We’re Sure Does – Probably Doesn’t I have a radical, […]
This should be the slogan for marketers and neuro-anything!
My views on decision making, choice, executive function, cognitive workspace, emotions, consciousness I take from Paul Cisek – bottom line: “decisions” get made in the premotor brain areas, instantly. The following is a bit technical but if you don’t understand something — Google it!
It is a shame economists are so clueless about this basic biology – but they live in their own world. The related strange world of behavioral econ has no understanding over even awareness of this complexity. The term motivation refers to a construct that is widely used in psychology, psychiatry, and neuroscience. As is the […]