The Brain Processes of Reaching and Grasping

Decoding Action Intentions in Parietofrontal Circuits Decoding intended goals from sensorimotor pathways of paralyzed patients is an important feature for cognitive neural prosthetics. However, it is not clear which brain areas, or combination of areas, are optimal to guide the selection of recording sites and the design and implementation of decoding algorithms.  To date, the […]

Doctors and Marketers Specialize in the Same Thing — Human Physiology

Doctors make decisions, somewhat, based on medical facts about how the body and it’s organs work — so should marketers and business people. Like a doctor, marketers profession is understanding, explaining, predicting and influencing body physiology — specifically the organ of the brain as it determines behavior. Subjective, everyday experiences and everyday/natural language is no […]