Description of Physiology of the Stress Mechanism

The Stress-Response Cycle The human stress-response cycle is a complex neuroendocrine response triggered by perceived or real threats from the environment or internal stimuli. The sympathetic nervous system and the hypothalamus-pituitary-adrenal (HPA) axis are primarily responsible for the physiological changes associated with a stressful state (Selye, 1937).  The initial catecholamine response triggered from the sympathetic […]

Childhood Stress and Trauma Leads to External vs. Internal Focus

The Degree Of Early Life Stress Predicts …And The Shift From Internally To Externally Guided Decision Making:…Excerpted and edited from full article here Take Aways: Taken together, our neuronal and behavioral findings demonstrate that: High childhood stress and trauma Is related to lower MPFC activation during both rest and the self-oriented task. This is behaviorally […]

Is Western/Affluent Diet Mainly Long-Term Poisonous?

“Western-Style” Diet Lowers the Odds of Ideal Aging A newly published study suggests that a “Western-style” diet reduces a person’s likelihood of achieving older ages in good health, finding that avoidance of the “Western-type foods” might actually improve the possibility of achieving older ages free of chronic diseases and remaining highly functional.

Doctors and Marketers Specialize in the Same Thing — Human Physiology

Doctors make decisions, somewhat, based on medical facts about how the body and it’s organs work — so should marketers and business people. Like a doctor, marketers profession is understanding, explaining, predicting and influencing body physiology — specifically the organ of the brain as it determines behavior. Subjective, everyday experiences and everyday/natural language is no […]

“…depressed people often have a relatively normal self-rated experience of encounters with pleasurable stimuli and that, over and above any problems with the experience of pleasure, depressed people appear to have impairments in behavioral activation, reward-seeking behavior, and exertion of effort. Indeed, most depressed people suffer from a crippling constellation of motivational impairments that include psychomotor retardation, anergia, and fatigue…”