Bottom line: This is a very ambitious set of claims and propositions covering vast areas of brain processes, marketing and consumer behavior. It is over reaching and implausible. However, it is also very appealing in the comprehensiveness of the model and it’s reported conclusions which support current marketing beliefs and perceived everyday experiences. It proposes […]
Here’s a good rule of thumb for brain stuff, psychology, econ, etc – what we all naturally , talk about, tell ourselves and each other and our subjective experiences, feelings, etc are probably bad indicators of how our brains operate to control behavior. It seems more likely that the opposite of what we believe is […]
At some point business and policy makers are going to have to accept these scientific facts. It may take a generation of old thinkers dying off, however. The below post is excerpted from the full post here @ io9.com. Scientific evidence that you probably don’t have free will Humans have debated the issue of free […]
“The brain is a tissue. It is a complicated, intricately woven tissue, like nothing else we know of in the universe, but it is composed of cells, as any tissue is. They are, to be sure, highly specialized cells, but they function according to the laws that govern any other cells. Their electrical and chemical […]
Area of Monkey Brain Keeps Tally of Altruistic Acts …monkeys have a specific area in their brains to keep track of altruistic acts…They used electrodes to directly record neuronal activity in three areas of the prefrontal cortex, an area that is known to be involved in social decision-making while the monkey performed reward-related tasks.
Take Away The researchers found that participants: strongly conditioned their punishment of their partners’ cheating on their own vulnerability to continued bad treatment from their partner… people in these experiments systematically avoided expending effort to reform those who only posed a risk to others.. Evolutionary psychologists study the purpose of punishment and reputation by ScienceDaily […]
How cooperation is maintained in human societies: Punishment, study suggests (excerpted) by ScienceDaily (May 3, 2010) The finding challenges previous cooperation/punishment models that argue punishment is uncoordinated and unconditional. But it turns out that most members of large groups cooperate cooperation is maintained by punishment which reduces the benefits to free riding. Thus, there is […]