The Frontal Lobe Asymmetry Model and Consumer Behavior

Bottom line: This is a very ambitious set of claims and propositions covering vast areas of brain processes, marketing and consumer behavior. It is over reaching and implausible. However, it is also very appealing in the comprehensiveness of the model and it’s reported conclusions which support current marketing beliefs and perceived everyday experiences. It proposes […]

Practical Neuroscience: “Scientific evidence that you probably don’t have free will”

At some point business and policy makers are going to have to accept these scientific facts.  It may take a generation of old thinkers dying off, however.  The below post is excerpted from the full post here @ io9.com. Scientific evidence that you probably don’t have free will Humans have debated the issue of free […]

“The brain is [just] a tissue. It is a complicated, intricately woven tissue, like nothing else we know of in the universe, but it is composed of cells, as any tissue is…”

“The brain is a tissue. It is a complicated, intricately woven tissue, like nothing else we know of in the universe, but it is composed of cells, as any tissue is. They are, to be sure, highly specialized cells, but they function according to the laws that govern any other cells. Their electrical and chemical […]

“Cooperation” and Punishment May Be Just Selfish, Afterall

Take Away The researchers found that participants: strongly conditioned their punishment of their partners’ cheating on their own vulnerability to continued bad treatment from their partner… people in these experiments systematically avoided expending effort to reform those who only posed a risk to others.. Evolutionary psychologists study the purpose of punishment and reputation by ScienceDaily […]

Group Punishment Yields Cooperation

How cooperation is maintained in human societies: Punishment, study suggests (excerpted) by ScienceDaily (May 3, 2010) The finding challenges previous cooperation/punishment models that argue punishment is uncoordinated and unconditional. But it turns out that most members of large groups cooperate cooperation is maintained by punishment which reduces the benefits to free riding. Thus, there is […]