Business, Policy and Marketing Need a Ground Up Rethink Because of Latest Brain Research

Take Away One way or the other brain research is going to force complete rethinking of accepted wisdom and practices in business, policy and marketing.  It may take decades, however.  Maybe not. Here’s an example of a critical challenge to marketing, business and policy theory and practice – no conscious control of behavior.   Also, probably […]

Magical Thinking Is Adult’s Brain’s Default Mode

Our brains our dominated by magical thinking. – Adults, more than kids, rely on the supernatural “The findings show supernatural explanations for topics of core concern to humans are pervasive across cultures. If anything, in both industrialized and developing countries, supernatural explanations are frequently endorsed more often among adults than younger children.”

Awesum New Kickstarter Project: “Brain Molecule Marketing™ – A (real) Brain Based, No BS Business Book” At Last!

Brain Molecule Marketing: The Latest Brain Research for Profit (and Some Fun) — An interactive e-book or “Techbook” – using the latest digital technology to make a (somewhat) complicated topic come alive!  It comes with all the Internet frills. Why you want to send in your money to join our project: You will have fun […]

“Identifying Influential and Susceptible Members of Social Networks” – Science Mag

Identifying Influential and Susceptible Members of Social Networks June 21, 2012 A representative sample of 1.3 million Facebook users showed that: younger users are more susceptible than older users, men are more influential than women, women influence men more than they influence other women, and married individuals are the least susceptible to influence in the decision […]