Dopamine – The Neuortransmitter that Makes Us Do Dopey Things!!

Understanding Addiction One of the neurotransmitters playing a major role in addiction is dopamine. Many of the concepts that apply to dopamine apply to other neurotransmitters as well.As a chemical messenger, dopamine is similar to adrenaline. Dopamine affects brain processes that control movement, emotional response, and ability to experience pleasure and pain.

Business, Policy and Marketing Need a Ground Up Rethink Because of Latest Brain Research

Take Away One way or the other brain research is going to force complete rethinking of accepted wisdom and practices in business, policy and marketing.  It may take decades, however.  Maybe not. Here’s an example of a critical challenge to marketing, business and policy theory and practice – no conscious control of behavior.   Also, probably […]

Magical Thinking Is Adult’s Brain’s Default Mode

Our brains our dominated by magical thinking. – Adults, more than kids, rely on the supernatural “The findings show supernatural explanations for topics of core concern to humans are pervasive across cultures. If anything, in both industrialized and developing countries, supernatural explanations are frequently endorsed more often among adults than younger children.”

Awesum New Kickstarter Project: “Brain Molecule Marketing™ – A (real) Brain Based, No BS Business Book” At Last!

Brain Molecule Marketing: The Latest Brain Research for Profit (and Some Fun) — An interactive e-book or “Techbook” – using the latest digital technology to make a (somewhat) complicated topic come alive!  It comes with all the Internet frills. Why you want to send in your money to join our project: You will have fun […]