Behavioral Econ Debunked? “Surprisingly Rational: Evidence that people follow probability theory….”

The below research is a great reality check for people serious about human behavior. Just Wrong: Behavioral Econ/Finance We have been consistent and persistent antagonists to behavioral theories and esp behavioral econ/finance. (BE).  It has always been far more marketing and salesmanship, successful, than science and sensible.  It just makes no sense.  The most intractable […]

Dopamine – The Neuortransmitter that Makes Us Do Dopey Things!!

Understanding Addiction One of the neurotransmitters playing a major role in addiction is dopamine. Many of the concepts that apply to dopamine apply to other neurotransmitters as well.As a chemical messenger, dopamine is similar to adrenaline. Dopamine affects brain processes that control movement, emotional response, and ability to experience pleasure and pain.