“We borrow the term valence from chemistry. Instead of referring to an atom’s positive or negative charge, we use it to describe the positive or negative perception associated with an image. Valence is simpler than emotion, or preference, or value; it should be thought of as a very rough, very rapid and automatic snapshot of […]
The Stress-Response Cycle The human stress-response cycle is a complex neuroendocrine response triggered by perceived or real threats from the environment or internal stimuli. The sympathetic nervous system and the hypothalamus-pituitary-adrenal (HPA) axis are primarily responsible for the physiological changes associated with a stressful state (Selye, 1937). The initial catecholamine response triggered from the sympathetic […]
This is the model we are buying based on our research. No room, or need from pretty much all of our subjective experiences and current models of consciousness, choice, value, executive function, self/personality, etc.
Here’s a good rule of thumb for brain stuff, psychology, econ, etc – what we all naturally , talk about, tell ourselves and each other and our subjective experiences, feelings, etc are probably bad indicators of how our brains operate to control behavior. It seems more likely that the opposite of what we believe is […]
The research this picture is based on debunks pretty much all of our ideas about how humans, and other animals behavior. This is a great simple illustration of how behavior is triggered in between 50 – 150 millieseconds, copletely unconsciously and likely without any influence of consciousness, thinking, emotions, evaluation, higher level process or most […]
At some point business and policy makers are going to have to accept these scientific facts. It may take a generation of old thinkers dying off, however. The below post is excerpted from the full post here @ io9.com. Scientific evidence that you probably don’t have free will Humans have debated the issue of free […]
The best-laid plans: How we update our goals based on new information Princeton University researchers have identified mechanisms that govern how the brain incorporates information about new situations into our existing goals…. updating goals takes place in a region known as the prefrontal cortex, and appears to involve signals associated with the brain chemical dopamine. […]