“Scientists have traced vulnerability to depression-like behaviors in mice to out-of-balance electrical activity inside neurons of the brain’s reward circuit and experimentally reversed it..”

“Scientists have traced vulnerability to depression-like behaviors in mice to out-of-balance electrical activity inside neurons of the brain’s reward circuit and experimentally reversed it…Instead of suppressing it, researchers..boosted runaway neuronal activity even further, eventually triggering a compensatory self-stabilizing response. Once electrical balance was restored, previously susceptible animals were no longer prone to becoming withdrawn, anxious, […]

Phasic Dopamine Responses – Biz and Marketing Folks Better Know a LOT About Dopamine System

This is THE fundamental system for all behavior “seeking/craving/getting ” behavior and all business, duh. “…dopamine may act as a filter for selecting particular inputs, and thereby exert selective effects on corticostriatal inputs that underlie various behaviors.” The novelty response of DA neurones habituates rapidly when a sensory stimulus is repeated in the absence of […]

Dopamine

“Scientists at The Scripps Research Institute (TSRI) have found evidence that an emotion–related brain region called the central amygdala – whose activity promotes feelings of malaise and unhappiness – plays a major role in sustaining cocaine addiction. In experiments with rats, the TSRI researchers found signs that cocaine–induced changes in this brain system contribute to […]

Your Facebook BFFs and Likes are Bad for You

oh, oh! Social networks may inflate self-esteem, reduce self-control Users of Facebook and other social networks should beware of allowing their self-esteem — boosted by “likes” or positive comments from close friends — to influence their behavior:  It  could reduce their self-control both on and offline, “The results suggest that greater social network use is […]

Video Games are Good for You: “… activation of mesolimbic circuits is driven primarily by the interactive or participatory nature of gameplay, as opposed to the vivid, dynamic sensory stream it generates”

…activation of mesolimbic circuits is driven primarily by the interactive or participatory nature of gameplay, as opposed to the vivid, dynamic sensory stream it generates Because reward-related neural activity often peaks transiently in response to the appearance or anticipation of motivationally-relevant stimuli, primary analyses assessed effects of interactive gameplay on reward-related mesolimbic activation during the […]