The Frontal Lobe Asymmetry Model and Consumer Behavior

Bottom line: This is a very ambitious set of claims and propositions covering vast areas of brain processes, marketing and consumer behavior. It is over reaching and implausible. However, it is also very appealing in the comprehensiveness of the model and it’s reported conclusions which support current marketing beliefs and perceived everyday experiences. It proposes […]

Cognitive Dissonance – Devaluing What Doesn’t Agree

Whereas these experiments do not directly witness on the effect of music on human evolution, they testify to several fundamental problems. First, every cognition or a piece of knowledge contradicts to inborn instinctual drives to some extent (otherwise instinctual drives would be sufficient for making decisions involving this cognition; this cognition would not be useful […]

Phasic Dopamine Responses – Biz and Marketing Folks Better Know a LOT About Dopamine System

This is THE fundamental system for all behavior “seeking/craving/getting ” behavior and all business, duh. “…dopamine may act as a filter for selecting particular inputs, and thereby exert selective effects on corticostriatal inputs that underlie various behaviors.” The novelty response of DA neurones habituates rapidly when a sensory stimulus is repeated in the absence of […]

Infant Instinctive Responses: Our Brain>Behavior Processes are Stone Age Old

Babies perk up to sounds of ancient hazards  By Bruce Bower Babies have an ear for primeval dangers, a new study suggests.  “There is something special about evolutionarily threatening sounds that infants respond to, By age 9 months, infants pay special attention to sounds that have signaled threats to children’s safety and survival throughout human […]

Description of Physiology of the Stress Mechanism

The Stress-Response Cycle The human stress-response cycle is a complex neuroendocrine response triggered by perceived or real threats from the environment or internal stimuli. The sympathetic nervous system and the hypothalamus-pituitary-adrenal (HPA) axis are primarily responsible for the physiological changes associated with a stressful state (Selye, 1937).  The initial catecholamine response triggered from the sympathetic […]