“People with fewer friends on Facebook raise more money for charity than those with lots of connections…found a negative correlation between the size of a group and the amount of money given by each donor – with the average contribution by each person dropping for every extra connection someone had on Facebook. This research builds on and supports earlier analytical findings…that finds large social groups are less likely to share information about charitable causes when compared to those who are part of smaller circles – and that this results in less fundraising success.”


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