“The bulk of human decision making may occur in one of the smallest parts of the brain,” and oldest evolutionarily.

“These findings clarify the brain processes involved in the important decisions that we make on a daily basis, from choosing between job offers to deciding which house or car to buy,….deactivating the lateral habenula did indeed influence the subjects’ decision-making profile. The deficiency did not merely restrict their ability to assess risks and outcomes. Instead, […]

The Business, Policy, Marketing and Brain Research Manifesto – draft

The Business, Marketing and Brain Research Manifesto principals include: “define basic dimensions of target behaviors (such as buying, ad perceiving, consumption, etc.) to be studied across multiple units of biolgical, physiological and medical analysis across species, from genes to neural circuits to human and animal behaviors, cutting across current marketing models and practices as traditionally […]

How Brain Science is Destroying Economics, Marketing, Biz and Just About Everything Else We Believe/Think

The total reset and tearing down of all accepted wisdom, including in the hallowed halls of government and academe is now mandatory based on brain research findings including there is no free will, consciousness and subjective experience likely being trivial and the continuity of basic biological processes of brain > behavior across all animals, of […]

Marketers Beware: Seeing Food Pics B4 May Kill Desire for Same

Instagram Is Spoiling Your Dinner  by Benjamin Plackett It turns out that those self-appointed ‘foodies’ clogging up your Instagram feed with photos of their latest gastronomic feat are more than just annoying – they’re literally ruining your appetite. Research published last month in the Journal of Consumer Psychology suggests the visual anticipation of that farm-to-table, […]

Religion and Child Rape: “Rabbi Rosenberg believes around half of young males in Brooklyn’s Hasidic community—the largest in the United States and one of the largest in the world—have been victims of sexual assault perpetrated by their elders. “

Horrible. Ultra-Orthodox Jews who speak out about these abuses are ruined and condemned to exile by their own community. Dr. Amy Neustein, a nonfundamentalist Orthodox Jewish sociologist and editor of Tempest in the Temple: Jewish Communities and Child Sex Scandals, told me the story of a series of Hasidic mothers in Brooklyn she got to […]

Philosophy is a Dead Language – RIP

The uselessness and irrelevance of what is called philosophy is obvious. Fundamentally, philo is merely another example of magical thinking.  The core claim of magical thinking is “Mind over matter.”  Philo, like econ, etc, falsely promises that word/language-behavior (thinking, talking, etc) can both accurately describe the “matter” of human physiology and actions — or effect […]