Of course, neuromarketers figured this out years ago and are selling nifty headsets showing it on screens – in buying humans watching ads, no less. Forget rats!
The paper, published online in Nature, shows that the firing of two distinct types of inhibitory neurons, known as somatostatin (SOM) and parvalbumin (PV) neurons, has a strong correlation with the start and end of a period of foraging behavior.
‘Should I stay or should I go?’ Neuroscientists link brain cell types to behavior
Neuroscientists from Cold Spring Harbor Laboratory, ….have linked the activity of two types of brain nerve cells, neurons, to decisions made during particular type of behavior. The team studied the activity of two types of inhibitory neurons in mice making decisions searching for food in a test area. They found distinct patterns of activity that marked when “stay” or to “go” foraging decisions were made. Continue reading
Enthusiasts for human exceptionalism and lots of other ideas and research about how humans are so much better and different from other animals, have concentrated on what they thought made the human brain different and was bigger – the frontal lobes. They all think! Wrong, it appears. Oops. Big oops, actually.
Human brain frontal lobes not relatively large, not sole center of intelligence
Human intelligence cannot be explained by the size of the brain’s frontal lobes, say researchers. Research into the comparative size of the frontal lobes in humans and other species has determined that they are not – as previously thought – disproportionately enlarged relative to other areas of the brain, according to the most accurate and conclusive study of this area of the brain.
We would question some of this but critical thinking is good.
- “We find suggestions – that we are at the brink of a neuroscientific revolution in the study of leadership – premature, and a sole focus on neuroscience, at the expense of insights from other social science disciplines, dangerous.”
- “…it is too simplistic to assume that through neuroscience we can identify ‘good’ leaders and rectify ‘bad’ leaders.
“Research Questions Role Of Neuroscience In Leadership Studies 29/04/2013 excerpted from The FINANCIAL
Research at the University of Liverpool questions the extent to which studies of the human brain are able to offer insights into what constitutes ‘good leadership’. Continue reading