Marketing and Thermodynamics: (Buying) Behavior and Entropy

Marketers need to think a lot more about the behavioral and optimizing mechanics of buying and thus, principals of thermodynamics! “Abstract Recent advances in fields ranging from cosmology to computer science have hinted at a possible deep connection between intelligence and entropy maximization, but no formal physical relationship between them has yet been established. Here, […]

“It appears from exploring the history of Science that the deepest insights elucidate the “real simplicity“ that underlies the “apparent complexity“ of a set of observations. The larger the set of observations that can be explained simply – and therefore the more succinct the level of comprehension – the more certain one feels that some fundamental “ground truth” has been unearthed.”

from – Musical beauty and information compression: Complex to the ear but simple to the mind?  Nicholas J Hudson

Parents Scientific Talking to Children

How children learn scientific thinking from their parents The key finding is that parents’ greater use of an evaluativist stance was strongly related to the amount that their children talked about evidence, explaining 49 per cent of the variance. Researchers in California have uncovered preliminary evidence for the way children acquire scientific “habits of thought” […]