Take Away – Time to accept that we know a little bit about behavior — but not much. But at least we are on the path to finally have a fact and evidence-basis for future work. We Have No Idea What Drives Behavior and What We’re Sure Does – Probably Doesn’t I have a radical, […]
This should be the slogan for marketers and neuro-anything!
My views on decision making, choice, executive function, cognitive workspace, emotions, consciousness I take from Paul Cisek – bottom line: “decisions” get made in the premotor brain areas, instantly. The following is a bit technical but if you don’t understand something — Google it!
Here’s a good rule of thumb for brain stuff, psychology, econ, etc – what we all naturally , talk about, tell ourselves and each other and our subjective experiences, feelings, etc are probably bad indicators of how our brains operate to control behavior. It seems more likely that the opposite of what we believe is […]
It is a shame economists are so clueless about this basic biology – but they live in their own world. The related strange world of behavioral econ has no understanding over even awareness of this complexity. The term motivation refers to a construct that is widely used in psychology, psychiatry, and neuroscience. As is the […]
Theories about branding can now mature to the next level and look at physiological drivers — not just words and ideas.
About 30,000 years ago, a tiny mutation arose in a gene known as EDAR and began to spread rapidly in central China, eventually becoming common in the region. The small change, substituting one chemical letter of DNA for another, may have helped humans in Asia survive crippling heat and humidity by endowing them with extra […]
The research this picture is based on debunks pretty much all of our ideas about how humans, and other animals behavior. This is a great simple illustration of how behavior is triggered in between 50 – 150 millieseconds, copletely unconsciously and likely without any influence of consciousness, thinking, emotions, evaluation, higher level process or most […]
Because there are still naysayers who question whether simple physical laws operate in living systems, we want to emphasize the existence of numerous examples in which the laws of physics have been used to provide mechanistic insights on complex behaviors of living organisms. With further integration of the latest experimental innovations, such as in vivo […]