Take Away – Time to accept that we know a little bit about behavior — but not much. But at least we are on the path to finally have a fact and evidence-basis for future work.
We Have No Idea What Drives Behavior and What We’re Sure Does – Probably Doesn’t
I have a radical, but sensible (evidence-based), proposition – most of our ideas (all?) about human behavior are wrong and obsolete.
Brain research changes everything — just like the telescope and accurate data about celestial bodies did centuries ago — and attacked by everyone, especially those in power. The average curious HS student knows more about brain >behaviors then Aristotle, Descartes, Kant, Adam Smith, Einstein and all the great midst of the past — combined.
We have to accept that pretty much everything academics, businesses, marketers, policy, ideology, intuition and pop beliefs preaches and follows is just dead wrong. This probably also includes accepted psychology, economics (of course), sociology, anthropology, political science, cognitive theory, etc. Throw it all out. Continue reading