“Our best theories are not only truer than common sense, they make more sense than common sense,”

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David Deustch, physicist

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“The history of science is partly the history of an idea that is by now so familiar that it no longer astounds: the universe, including our own existence, can be explained by the interactions of little bits of matter. We scientists are in the business of discovering the laws that characterize this matter. We do so, to some extent at least, by a kind of reduction. The stuff of biology, for instance, can be reduced to chemistry and the stuff of chemistry can be reduced to physics.”

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H. Allen Orr

Preliminary Topic Outline for ebook: Brain Molecule Marketing: Neuroscience for Serious Professionals

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Here is our preliminary outline of topics that will be revised as the project develops.  Comments and suggestions welcome.

Preliminary Topic Outline

I. Biology is Destiny
1.  Your Brain Made You Do It

1.1 Neural Systems and Getting Stuff in the Local Habitat (aka the Mall)

Sample Text: All nervous systems evolved, were “created” to solve one problem – exchanging energy with the local habitat/ecosystem. Since, that problem is always changing and it’s literally a matter of life or death if it’s solved, genetics and DNA were invented to pass along solutions to that problem – almost “word for word.” Nature is hyper-conservative, lazy, stubborn and stingy. It eyes that mainly pick out small insects in dark forests worked for our millions of years ago ancestors – nature is gonna keep that solution in some form or another. Pack that “solution” into the DNA of every teenie-tiny cell in our body and pass it on. Continue reading

“”Until our study, the behavioral economics community assumed the Ultimatum Game could not be played with animals or that animals would choose only the most selfish option while playing. We’ve concluded that chimpanzees not only get very close to the human sense of fairness, but the animals may actually have exactly the same preferences as our own species.” For purposes of direct comparison, the study was also conducted separately with human children.”

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Your Facebook BFFs and Likes are Bad for You

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oh, oh!

Social networks may inflate self-esteem, reduce self-control

Users of Facebook and other social networks should beware of allowing their self-esteem — boosted by “likes” or positive comments from close friends — to influence their behavior:  It  could reduce their self-control both on and offline,

“The results suggest that greater social network use is associated with:

for individuals with strong ties to their social network.” Continue reading