The best-laid plans: How we update our goals based on new information Princeton University researchers have identified mechanisms that govern how the brain incorporates information about new situations into our existing goals…. updating goals takes place in a region known as the prefrontal cortex, and appears to involve signals associated with the brain chemical dopamine. […]
A new study indicates that some aspects of peoples’ cognitive skills – such as the ability to make rapid comparisons, remember unrelated information and detect relationships – peak at about the age of 22, and then begin a slow decline starting around age 27. Read more at: http://phys.org/news156751524.html#jCp
Sad and very dangerous.
It is a pleasant idea that simple “nudges” will have an effect on behavior. If so, the truth appears to be — to a point. In fact, all behavior is processed thru the brain and the brain is determined 200% by genetics — most of which are inherited and determined at birth. Likely, this gene-policy […]
Business and marketers can now have direct, and immediate, access to the best work on motivation and “getting”/”seeking” behavior — how we all get paid. It is complex but now we can discuss facts and avoid ideology, myths and opinions. Of course, 99% of marketers and clients just want to do what makes them money […]
Here is a good technical discussion on motivation In view of the fact that motivational stimuli usually are available at some physical or psychological distance from the organism, the only way to gain access to these stimuli is to engage in behavior that brings them closer, or makes their occurrence more likely. This phase of […]