Behavioral Econ Debunked? “Surprisingly Rational: Evidence that people follow probability theory….”


The below research is a great reality check for people serious about human behavior.

Just Wrong: Behavioral Econ/Finance
We have been consistent and persistent antagonists to behavioral theories and esp behavioral econ/finance. (BE).  It has always been far more marketing and salesmanship, successful, than science and sensible.  It just makes no sense.  The most intractable problems of humans and society, government are going to succumb to “nudges!?”  It’s simplistic thinking — but very popular. Continue reading


“The development of our intellectual abilities and the optimization of thousands of intelligence genes probably occurred in relatively non-verbal, dispersed groups of peoples before our ancestors emerged from Africa,”


When a person takes an addictive substance — whether it be in pill, syringe, or cigarette form — chemicals travel through the blood stream into the brain, where they act on key regions. Each of these drugs provides an artificial chemical boost to the body’s reward system. Continue reading

Nicotine Addiction


Nicotine Addiction

New insight into nicotine and its effect on the brain helps researchers develop novel approaches to treating tobacco addiction.

Nicotine addiction is one of the most pressing health problems in the United States and worldwide.

Copyright Johann Helgason, 2010. Used under license from

Illustration of the brain's reward pathway

Drugs of abuse hijack the brain’s reward pathway, which mainly consists of the three structures shown to the right. The effects of cocaine, nicotine, and some other drugs begin in the ventral tegmental area, where neurons make dopamine. Those neurons connect to the nucleus accumbens, which influences reward and pleasure, and the prefrontal cortex, which is important in planning and decision-making. ©2005, Society for Neuroscience. All rights reserved. Illustration by Lydia Kibiuk.

Receptors banded together

Nicotine acts at proteins called receptors, which each contain five subunits arranged in a barrel shape, as shown in the drawing. At least 17 types of subunits have been identified. A person’s likelihood of becoming addicted to nicotine depends in part on which subunits make up the receptors.

Adapted by permission from Macmillan Publishers Ltd: Nature Reviews Neuroscience 3:102–114, copyright 2002

Bar Graph showing funding data

Smoking and tobacco use cost the United States over $190 billion annually in health care expenditures and lost productivity. In contrast, only $816 million was available to the National Institutes of Health for funding research on nicotine addiction in 2009, demonstrating the importance of increased federal investment in research.

Estimated by the Centers for Disease Control and Prevention, Smoking & Tobacco Use Fast Facts, 2010

One in every five U.S. deaths each year is smoking-related. Yet, dispite the health risks, more than 80 percent of smokers who try to quit fail within the first year, due to their chemical dependence. With support from national funding agencies such as the U.S. National Institutes of Health, and private and public partnerships, novel therapies born from basic research are fast becoming visible methods to help smokers quit for good. 


Tools From Unlikely Places Lead to Big Advances in Nicotine Research

Although people have smoked or chewed tobacco for hundreds of years, exactly how nicotine affects the brain — making users feel more calm and alert — was not known until the 1970s.

Nicotine at Work in the Brain

After a person inhales cigarette smoke, nicotine molecules enter the blood stream and travel to the brain. But what does nicotine do after it arrives there? At the start of the 20th century, scientists reasoned that nicotine acted on some sort of “receptive substance” in the brain that received the chemical and transmitted it. While researchers realized such a receptor likely existed, they were unable to find it.

In the 1970s, researchers used some unusual materials to identify the receptor. They started with cells from an electric fish, an animal with a simple nervous system that could serve as a basic model. They then added a toxin from snake venom, which blocked the effects of nicotine. These results confirmed that a distinct protein picks up and relays signals from nicotine.

Finding this first receptor revolutionized neuroscience. Since this discovery, other receptors and neurotransmitters have been identified, allowing researchers a glimpse into the complexities of nerve cell communication. These particular receptors, called nicotinic acetylcholine receptors, are normally activated by the body’s own acetylcholine, one of many chemical messengers that transmit information in the nervous system. Nicotine hijacks these receptors in the brain, taking over the role acetylcholine typically fills.

Locating the nicotine receptor was only the beginning. Scientists now study these receptors to learn about the chemical processes and behaviors associated with nicotine addiction.

A reward system held hostage by an addictive drug

Nicotine, like cocaine and heroin, takes over the brain pathways that control pleasure. This “reward pathway” starts in the ventral tegmental area with cells that are covered with nicotine receptors and make the chemical dopamine. From there, these cells connect to the nucleus accumbens, which influences reward and pleasure, and the prefrontal cortex, which is associated with decision-making.

Feelings of enjoyment from the dopamine surge make users want to take more. Studies show that rats will self-administer electrical current directly into reward centers to receive such pleasure. However, the reward pathway eventually adapts to the foreign chemical, the brain becomes dependent, and the smoker ends up addicted.

Addiction Depends Partly on Genes

Scientists now know that addiction risk varies from person to person. Genetics, along with environment, help determine how far that first puff goes to get a smoker hooked.

How an individual responds to nicotine may depend on the makeup of their nicotinic acetylcholine receptors. A nicotinic receptor molecule contains five subunits, each generated from its own gene. Recent research shows that receptor subunit genes have a big affect on how animals — and likely humans — react to nicotine.

In an influential study, scientists genetically modified mice to make a receptor subunit called alpha-4 (α4) hypersensitive to nicotine. Triggering this single subunit with small amounts of nicotine made the mice more likely to show signs of addiction. Other researchers found that removing the gene associated with the beta-2 (β2) subunit made mice less vulnerable to addiction.

These findings suggest that the α4 and β2 subunits play important roles in addiction. Consistent with the animal research, studies show that human smokers have more of these subunits as a result of smoking. Having more of these subunits may make it especially hard to quit.

Additional addiction research indicates key roles of other subtypes. Large-scale studies aimed at spotting genetic risk factors are ongoing, with the goal of tailoring treatment options to people based on their biology.


Research opens up new treatment options

The most effective methods for stopping tobacco use ease withdrawal symptoms and block the pleasant effects of nicotine. Ideally, treatment also makes nicotine repulsive to further discourage the habit.


New Treatment in a Vaccine

One new remedy now in clinical trials is delivered in the form of a vaccine. The vaccine prompts a smoker’s immune system to produce antibodies that attach to the nicotine molecules, preventing them from entering the brain. Without these chemical deliveries, nicotine would have no effect. It follows that there would be no reason to smoke.

The nicotine vaccine was born from collaboration between the National Institute on Drug Abuse and private companies, highlighting the value of cooperation in future research.

Drugs used to treat other diseases also are being explored to find out how they affect smoking behavior. For instance, epilepsy drugs have been shown to block nicotine’s effects. Genetic tests may help find which medications are best suited for an individual. Regardless of which type of treatment is followed, most experts believe behavioral therapy is still needed to teach ex-smokers how to cope with everyday stress and the temptation to relapse.

High Points and Hurdles of Quitting

People who quit smoking immediately lower their risk for cancers, heart disease, and stroke. According to the Centers for Disease Control and Prevention, a 35-year-old man who stops smoking increases his life expectancy by about five years.

Studies show most smokers want to stop. Smokers who use a nicotine patch, gum, or other cessation aid increase their odds of long-term success by two to three times, particularly if paired with behavioral therapy. Yet, even with today’s treatments, only about 50 percent of smokers who enter an extended program are smoke-free a year later. New methods are clearly needed, and research is paving the way.

Biz and Marketing: There is NO Free Will and Conscious Choice


The science evidence and facts are clear and consistent – our behavior is “decided” instantly and without any conscious choice, decision making or choice. Time to start integrating this into business and policy – STAT!

Biz and Marketing: There is NO Free Will and Conscious Choice


The science evidence and facts are clear and consistent – our behavior is “decided” instantly and without any conscious choice, decision making or choice.  Time to start integrating this into business and policy – STAT!

Time, Sex and Taming Impulsivity


Time, Sex and Taming Impulsivity

Sexual cues, the authors argue, have “the ability to lengthen the perceived temporal distance to delayed rewards. That is, sexual cues make the wait seem subjectively longer, resulting in greater impatience” for a reward. Continue reading