evidence suggests that the use of aggression for personal gain outside of the home is one predictor of partner abuse. Correspondingly, interpersonal aggression toward same-sex and opposite-sex conspecifics are highly correlated. Continue reading
Brain Molecule Marketing: The Latest Brain Research for Profit (and Some Fun) — An interactive e-book or “Techbook” – using the latest digital technology to make a (somewhat) complicated topic come alive! It comes with all the Internet frills.
Why you want to send in your money to join our project:
- You will have fun
- You will learn – a lot
- You will be able to apply it to your work and life
- It may be the 1st Kickstarter project to combine tech > publishing > science into Kickstarter’s first Techbook
- Fabulous Rewards
- You will become an official Brain Geek and Kool Kid
- Be the envy of your cubicle
“So much science, so little time.” $Trillions$ of dollars are spent trying to communicate and change stuff in marketing, sales and business. But, effectively, no one making those spending decisions knows the 1st thing about how the brain works during communications! Hint#1: It’s all about changing the molecules in our brains. Thus, the book and project title.
If the molecules don’t change in the brain – ain’t gonna be no change in behavior = Money/time wasted. Same with marketing, business and policy.
So we are going to write a serious e-book on the topic and start by trying to get Kickstarter funding. Crowdfunding avoids conflicts, allows more transparency and honesty and helps to create something the market (that’s YOU) really wants and can use. It can be done!
We are also following in the footsteps of the masters such as Seth Godin and his instantly successful Icarus Deception Project and the revolutionary Amanda Palmer. They are mega stars. We also want to build a new community and tribe around taking the best brain science and communicating it professionally and seriously — with humor, of course. Pretty idealistic and ambitious, huh? But you know, the best science, business, blogging (and Kickstarter itself) is always ridiculously ambitious and idealistic.
Brain Science Needs YOU!! YOUR BRAIN NEEDS YOU!! duh (rofl, now that is too funni!! sorry brain geek humor).
BTW, if you come along you will be an OFFICIAL BRAIN GEEK (red color triggers brain molecules for urgency) and get a kool t-shirt, bumper sticker and sno-globe. The sno-globe is a little brain with molecules floating around – dopamine (the Bad Boy/Girl of brain molecules!!), GABA, serotonin, etc – it’s festive and the perfect gift…..for some one….maybe
Read on, for the chance of a lifetime…
Researchers using brain scans have found new evidence that biology—and not environment—is at the core of sexual orientation. Scientists at the Stockholm Brain Institute in Sweden report in the Proceedings of the National Academy of Sciences USA that gay men and straight women share similar traits—most notably in the size of their brains and the activity of the amygdala—an area of the brain tied to emotion, anxiety and aggression. Continue reading
The oft-adopted, knowledge-deficit model of communication — “If we tell them what we know, they will change how they think and what they do” — doesn’t work….Neither do a lot of other attempts, but for different reasons:
“In attempts to educate the public and policymakers about science, failure is common. Failure meaning the impact you want the presentation to have and the reality of what your audience perceives.”
The problem is not “them. The problem is “us.” Blaming the audience for not receiving the message we intended “absolves us of the responsibilities of having to think about our strategies.”
communicators can turn to biology as a starting place of understanding where the audience is… “biology defines the possibilities” of how people make decisions and are persuaded.
Persuasion, is a “change in mind, not just metaphorically, but also physically.” Continue reading