Here is a good NYT Op-Ed, excerpted, talking about how “liking” gets in the way of authenticity. Authenticity is not always (usually) likeable.
- The striking thing about all consumer products — and none more so than electronic devices and applications — is that they’re designed to be immensely likable
- the ultimate goal of technology is to replace a natural world that’s indifferent to our wishes — a world of hurricanes and hardships and breakable hearts, a world of resistance — with a world so responsive to our wishes as to be, effectively, a mere extension of the self
Liking Is for Cowards. Go for What Hurts.
By JONATHAN FRANZEN Continue reading
Bit geeky but important for understanding how mammal/primate/human minds work.
- An improved ability to suss out scents in our 200-million-year old ancestors may have laid the groundwork for the bulging brains of humans and all other mammals
- Brain areas involved in smell, or olfaction, catalysed brain growth in the evolutionary branch that gave rise to mammals.
With this foundation in place, later mammals could have siphoned off some of those resources for colour vision, echolocation and even, in the case of the platypus, the ability to sense electric currents. “The olfactory system was the thing that drove the expansion of the brain in the first place, and once you’ve got a big brain you can do all kinds of things with it,” Continue reading
How One Bad Investment Experience Can Last a Lifetime
Perhaps one of the most damaging investment behaviors is going through a fearful experience of loss and havin that trauma permantly scar the investor. But there is a biological and brain-based reason for this. Now like all responses to traumatic experiences, some individulas are more susceptible than others. That would be important for advisors to know. Like in all cases — look at family history for indicators.
- Fear can literally change our perception. Fear doesn’t tend to stay restricted to one type of scary experience.
- In the case of fear, the brain seems to say “better safe than sorry.”
- Fear changes not only our reactions to experiences, but also our perceptions of the world itself. Continue reading