Question: Hi, interesting item on chips and dips. Thought you'd like to know the company i

Question: Hi, interesting item on chips and dips. Thought you'd like to know the company is NeuroFocus, not EuroFocus and the example is basically right, but the numbers are a little off. Was wondering where you got the quote. Thanks. Answer: Neuromarketing group on Linked In.  We lifted the quote directly.  Please send correct information […]

"Distorted Estimation Of The Gain Underpins A Choice Bias Towards Gains"

“The tendency to make a compulsive (impulsive, ed) choice, even when faced with substantial negative outcomes and alternative choices: Is characteristic of aberrant gambling or shopping behaviors It is likely that the decision-making process is disrupted in individuals who demonstrate these compulsive behaviors. Abnormalities in “prediction error,” which serves as a kind of teaching signal […]

Problem Gambling and Defective Dopamine System – Financial Behavior Related?

This is kind of research is useful because it suggests brain mechanisms for self-harming and compulsive/impulsive financial behavior.  Remember that addictive and pathological behaviors are symptoms of underlying brain disorders and NOT the disease of brain disorder. R&C                        _______________________________________“Parkinson’s patients who are pathological gamblers also display abnormal social behavior: Are more likely to display […]