This presents a challenge for all financial services firms and especially those serving client’s 50+ since aging and physiological changes makes the “intent-action” gap wider.
Link: the prefrontal cortex is a topologically central part of the brain that might act as an integrator and distributor of information
Basic science wins again, genetic and medical basis of Parkinson’s. Also, suggest mechanisms for impulsivity which is related to harmful financial decisions.
Good short video illustrating changes in Alzheimer’s and aging brain.
Great simple video of Alzheimer’s brain, note frontal lobe damage. Basic science works. Link to full article.
Even more true in the Google world? It’s certainly not a differentiator.